Children's Hospital Central California celebrated Children's Book Week with a book festival.
Volunteers from Comcast and Madera High School read and distributed books to patients throughout the hospital. Each child received a free book, a bookmark and a sticker.
People volunteer their time at Children's for various reasons but for Comcast employee David Pisaccao, it's personal. His family spent time at Children's during his daughter's illness.
"You treated us real well when we were down here," said Pisacco. "Everyone was so friendly, you did a lot for us and I really appreciated it so I wanted to give back."
During the book festival, Comcast employees donated 400 books to the Children's Literacy Program. The donation was the result of an employee book drive.
Since 1919, the Children's Book Council has sponsored Children's Book Week as a way to celebrate children's books and the love of reading.
Book festivals and literacy fairs are one facet of the Children's Literacy Program. During well-child visits, doctors and nurses talk to families about the importance of reading and write special subscriptions for parents to read to their children. Patients receive a book during each appointment. Children's also hosts several special events, including a Dr. Seuss Birthday Party as part of the National Education Association's Read Across America campaign.
The Children's Literacy Program is funded through a combination of local and federal grants including those from Reach Out and Read, Reading Is Fundamental, Bank of America, Target, Macy's and The Bertha and John Garabedian Charitable Foundation.